About MFE Interactive
MFE Interactive is a website publisher based in Guelph, ON. With websites in a variety of competitive and niche industries, MFE Interactive works to build their online audience and works closely with advertisers. With its laid back and creative atmosphere, the staff of MFE is able to rise to every occassion. You can find a little bit more information about the senior staff at MFE Interactive below.
Rae Hoffman
Rae Hoffman is the CEO and Managing Director of MFE Interactive. Ten years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.
Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX. Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog. and co-founder of Outspoken Media.
SEO Score: 90% | Rae's first SEO quote: "What the hell is Google?" | Drinks: Molson Canadian, Goldschlager | Football team: The Tampa Bay Buccaneers | Sex appeal: Always | Dislikes: Stupid people, socks with sandals and the every child gets a trophy mentality.
Joe Pawlikowski
Joe Pawlikowski is the Senior Editor of MFE Interactive. Joe has been in the publishing industry since 2006, and has worked with magazines and books before moving to Web publishing.
Though he's only been paid for writing recently, he worked for free from the second grade through college graduation. Beyond his work for MFE Interactive, he writes about baseball and politics at various outlets like his blog, River Ave Blues.
SEO Score: 45% (too much duplicate content) | Joe's first SEO quote: "What? Google doesn't automatically find exactly what I want it to find?" | Drinks: Guinness, Dogfish Head, Vodka | Football team: The Jets though he feels baseball is clearly the superior sport | Sex Appeal: Joe recently broke the sex-appeal-o-meter | Dislikes: George Bush.
Stuart Wood
Stuart Wood is a Marketing Specialist for MFE Interactive. Originally hailing from Thee Justified and Ancient Lands of Albion, Stuart decided to uproot and move to the colonies over 14 years ago. His original plan was to teach the locals how to make a good cup of tea. He was also foolish enough to believe that his colonial cousins might pick up on the fact that the art kicking a ball with your foot is called Football.
Stuart fell into the WoS (World of Search) when he decided to turn his back on his corporate overlords and find something less boring to occupy his time.
SEO Score: 79% | Stu's first SEO quote: "Is that like META tags, keyword stuffing and stuff? I thought that s**t didn't work anymore?" | Drinks: Scotch, Guinness | Football team: Fleetwood Town F.C. | Sex Appeal: High | Dislikes: Radiohead, Coldplay.
Cory Perquin
Cory Perquin is a Marketing Specialist at MFE. Cory has been digging around on the web since sometime in the mid 90's. Almost earning a diploma in Digital Media Arts from Seneca College and then moving on to run a successfull freelance web design company. 18 months ago Cory was invited to participate in a series of web marketing experiments and he hasn't looked back since.
His time is now filled with learning why websites he designs either do or do not achieve desired goals. When not staring at electronic boxes full of code, Cory enjoys the outdoors.
SEO Score: As often as I can | Cory's first SEO quote: "I heard if you type Google into Google you will absolutely break the internet." | Drinks: Anything but Vodka | Football team: Dallas Cowboys | Sex Appeal: He finds it very appealing | Dislikes: eHarmony profiles.
