About MFE Interactive
MFE Interactive is a website publisher based in Guelph, ON. With websites in a variety of competitive and niche industries, MFE Interactive works to build their online audience and works closely with advertisers. With its laid back and creative atmosphere, the staff of MFE is able to rise to every occasion. You can find a little bit more information about the senior (public facing) staff at MFE Interactive below.
Rae Hoffman is the Co-Founder, CEO and Managing Director of MFE Interactive. In 1998 Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.
Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX.
Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae affiliate marketing blog and does SEO Consulting through her consulting agency, PushFire. Rae is also the Co-Owner and SVP of Marketing for Speedy Incorporation Service and the Co-Owner of Viral Conversations.
SEO Score: 96% | Rae's first SEO quote: "What the hell is Google?" | Drinks: Miller Chill, Coors Light | Football team: The Tampa Bay Buccaneers | Sex appeal: Always | Dislikes: Stupid people, socks with sandals and the every child gets a trophy mentality.
Joe Pawlikowski is the Senior Editor of MFE Interactive. Joe has been in the publishing industry since 2006, and has worked with magazines and books before moving to Web publishing.
Though he's only been paid for writing recently, he worked for free from the second grade through college graduation. Beyond his work for MFE Interactive, he writes about baseball and politics at various outlets like his blog, River Ave Blues.
SEO Score: 45% (too much duplicate content) | Joe's first SEO quote: "What? Google doesn't automatically find exactly what I want it to find?" | Drinks: Guinness, Dogfish Head, Vodka | Football team: The Jets though he feels baseball is clearly the superior sport | Sex Appeal: Joe recently broke the sex-appeal-o-meter | Dislikes: George Bush.